Overall design impact:
Feedback - User Ratings:
User ratings:
Physio flow, with self-service
4.4 / 5.0
Doctor Specialists flow
4.3 / 5.0
Image flow
4.3 / 5.0
Psychologist flow
4.3 / 5.0
User ratings:
Impact of the design:
Optimized & Strategic Operations
Patient-Centric Improvements
Our design strategy streamlined patient care by enhancing case management and enabling self-service, leading to faster, resource-efficient treatment outcomes
Strategic Enhancements
By eliminating third-party dependencies and improving onboarding, we lowered fixed cost-controls, and paved the way for agile improvements and new product tiers
Operational Efficiency
Improved customer journey reinforced our operational backbone, ensuring sustained efficiency and optimal resource allocation. The new digital claims flow streamlined internal workflows, reduced the time advisors spent guiding patients through submissions, and elevated the overall quality of claims handling
Stakeholder Engagement
By proactively involving advisors in our design thinking, we anchored most of our decisions in real patient and customer needs. This collaborative approach with frontliners enabled us to create solutions that seamlessly integrate their daily operations, while driving higher adoption rates and reinforcing stakeholder confidence across the organization that we are designing the right thing, the right way
Patient-Centric Improvments
Strategic Enhancements
Operational Efficiency
Stakeholder Engagement
Administrative Modernization & Support
Improving our back office operations has led to streamlined workflows that reduced the time it takes to follow up patients. These enhancements free up critical resources, boost advisor morale, and reinforce the operational backbone of our business, ensuring sustained efficiency and case-handling quality
Strategic Enhancements
Operational Efficiency
Stakeholder Engagement
Strategic Enhancements
Operational Efficiency
Stakeholder Engagement
Process
About Me…
The Smart, Fair, and
Superior Way to Listen
Attitudal
research
What people say:
Visited a local hospital to study patient navigation and used the insights to improve the user journey
Conducted a UX-SWOT Analysis of competitors
Interviewed tech organization
Interviewed product organization
Interviewed medical advisors
Interviewed 5 respondents that were friends and family
Reviewed health apps to gather inspiration and assess user experience patterns in alignment with UX Jakob’s Law
Behavioral
research
What people do:
Created LoFi in AdobeXD and conducted A/B testing
Completely changed the proposed user flow
Designed resource efficient HiFi prototype in Figma, by utilizing a defined Design System
Conducted usability testing of the concept a cross organization
User testing was skipped due to time constraints
Concept was successfully implemented
Responsible squad is continuously measuring and monitoring post-launch feedback & Drop-offs
UX & UI-Design:
UX/ UI design preview:
Healthcare Industry
Insurance Industry
Insurance Industry
Efficient claims,
Improved cost control
Problem statment:
How might we simplify and optimize our processes—from claims handling to onboarding—to improve efficiency, lower costs, and create a better experience for our customers?
150.000+
Impacted Customers & Users
Healthcare Industry
Insurance Industry
Insurance Industry
Efficient claims,
Improved cost control
Problem statment:
How might we simplify and optimize our processes—from claims handling to onboarding—to improve efficiency, lower costs, and create a better experience for our customers?
150.000+
Impacted Customers & Users
Healthcare Industry
Insurance Industry
Efficient health claims,
improved cost-control
Efficient health claims,
improved cost-control
Problem statment:
How might we simplify and optimize our processes —from claims handling to onboarding — to improve efficiency, lower costs, and create a better experience for our customers?
How might we simplify and optimize our internal processes —from claims handling to onboarding — to improve efficiency, lower costs, and create a better experience for our customers?
How might we simplify and optimize our processes — from claims handling to onboarding — to improve efficiency, lower costs, and create a better experience for our customers?
150.000+
150.000+
Impacted Customers & Users
Impacted Customers & Users
INFO
Process
Process
Process
Impact
Impact
Impact
Feedback
Feedback
Feedback
UX & UI
UX & UI
UX & UI
Attitudal
researchWhat people say:
Visited a local hospital to study patient navigation and used the insights to improve the user journey
Conducted a UX-SWOT Analysis of competitors
Interviewed tech organization
Interviewed product organization
Interviewed medical advisors
Interviewed 5 respondents that were friends and family
Reviewed health apps to gather inspiration and assess user experience patterns in alignment with UX Jakob’s Law
Behavioral
researchWhat people do:
Created LoFi in AdobeXD and conducted A/B testing
Conducted usability testing of the concept a cross organization
Designed resource efficient HiFi prototype in Figma, by utilizing a defined Design System
Completely changed the proposed user flow
Concept was successfully implemented
User testing was skipped due to time constraints
Responsible squad is continuously measuring and monitoring post-launch feedback & Drop-offs
Attitudal
researchWhat people say:
Visited a local hospital to study patient navigation and used the insights to improve the user journey
Conducted a UX-SWOT Analysis of competitors
Interviewed tech organization
Interviewed product organization
Interviewed medical advisors
Interviewed 5 respondents that were friends and family
Reviewed health apps to gather inspiration and assess user experience patterns in alignment with UX Jakob’s Law
Behavioral
researchWhat people do:
Created LoFi in AdobeXD and conducted A/B testing
Conducted usability testing of the concept a cross organization
Designed resource efficient HiFi prototype in Figma, by utilizing a defined Design System
Completely changed the proposed user flow
Concept was successfully implemented
User testing was skipped due to time constraints
Responsible squad is continuously measuring and monitoring post-launch feedback & Drop-offs
Attitudal
researchWhat people say:
Visited a local hospital to study patient navigation and used the insights to improve the user journey
Conducted a UX-SWOT Analysis of competitors
Interviewed tech organization
Interviewed product organization
Interviewed medical advisors
Interviewed 5 respondents that were friends and family
Reviewed health apps to gather inspiration and assess user experience patterns in alignment with UX Jakob’s Law
Behavioral
researchWhat people do:
Created LoFi in AdobeXD and conducted A/B testing
Conducted usability testing of the concept a cross organization
Designed resource efficient HiFi prototype in Figma, by utilizing a defined Design System
Completely changed the proposed user flow
Concept was successfully implemented
User testing was skipped due to time constraints
Responsible squad is continuously measuring and monitoring post-launch feedback & Drop-offs
Attitudal
researchWhat people say:
Visited a local hospital to study patient navigation and used the insights to improve the user journey
Conducted a UX-SWOT Analysis of competitors
Interviewed tech organization
Interviewed product organization
Interviewed medical advisors
Interviewed 5 respondents that were friends and family
Reviewed health apps to gather inspiration and assess user experience patterns in alignment with UX Jakob’s Law
Behavioral
researchWhat people do:
Created LoFi in AdobeXD and conducted A/B testing
Conducted usability testing of the concept a cross organization
Designed resource efficient HiFi prototype in Figma, by utilizing a defined Design System
Completely changed the proposed user flow
Concept was successfully implemented
User testing was skipped due to time constraints
Responsible squad is continuously measuring and monitoring post-launch feedback & Drop-offs
Attitudal
research
Behavioral
research
Attitudal: what people say
Attitudal: what people say
Visited a local hospital to study patient navigation and used the insights to improve the user journey
Conducted a UX-SWOT Analysis of competitors
Interviewed tech organization
Interviewed product organization
Interviewed medical advisors
Interviewed 5 respondents that were friends and family
Reviewed health apps to gather inspiration and assess user experience patterns in alignment with UX Jakob's Law
Behavioral: what people do
Behavioral: what people do
Created LoFi in AdobeXD and conducted A/B testing
Completely changed the proposed user flow
Designed resource efficient HiFi prototype in Figma, by utilizing a defined Design System
Conducted usability testing of the concept a cross organization
User testing was skipped due to time constraints
Concept was successfully implemented
Responsible squad is continuously measuring and monitoring post-launch feedback
Created LoFi in AdobeXD and conducted A/B testing
Completely changed the proposed user flow
Designed resource efficient HiFi prototype in Figma, by utilizing a defined Design System
Designed resource efficient HiFi prototype in Figma, by utilizing companies Design System
Conducted usability testing of the concept a cross organization
User testing was skipped due to time constraints
Concept was successfully implemented
Responsible squad is continuously measuring and monitoring post-launch feedback & Drop-offs
Strategic Enhancements
Operational Efficiency
Stakeholder Engagement
Strategic Enhancements
Operational Efficiency
Stakeholder Engagement
Feedback ratings from patients
User ratings:
User ratings:
Physio flow
Physio flow,
with self-service
4.4 / 5.0
4.4 / 5.0
Doctor Specialists flow
Doctor Specialists flow
4.3 / 5.0
4.3 / 5.0
Image flow
Image flow
4.3 / 5.0
4.3 / 5.0
Psychologist flow
Psychologist flow
4.3 / 5.0
4.3 / 5.0